If you still need convincing that Twitter is going to be important for your business, consider this latest information from Hitwise on its effect as a source of traffic to your website:

“One consequence of its phenomenal growth is that Twitter has become a key source of traffic to other websites. During May 2009, Twitter was the 30th biggest source of traffic for other sites in the UK, accounting for 1 in every 350 visits to a typical website. Read the rest of this entry »

I guess there was always a danger that working for  progressive digital marketing clients might rub off on us and after six years, we took a good look at ourselves and realised that fundamentally we’re a digital PR agency.

PR Week has the outline story of our rebrand here.

There’s more coverage on our digital thoughts in an interview with our favourite local paper - The Wharf.

Online marketing author Dave Chaffey underlines the close relationship between PR and SEO, specifically link-building in his latest blog, quoting SEO guru - Eric Ward, writing in Search Marketing Standard. Here are some outakes:

“1. Link-building is nearly indistinguishable from public relations”

“If you regard links solely as an SEO function, link-building initiatives may end up creating an unnatural inbound link profile. Fix this by working toward more cooperation between the public relations, marketing, sales and SEO teams”.

Read the rest of this entry »

Via a thoroughly modern media route - an email feed from a blog post leading to BBC’s iplayer - I witnessed a throughly old school masterclass from Peter Mandleson on how to disarm a journalist holding some fairly hefty ammunition.

Whatever your political view, it’s an impressive display of  bamboozle and rhetoric through which the normally sure footed Andrew Marr struggles to  maintain his path.

Listen out for Marr’s acknowledgement of Mandelson’s perfomance accidently caught on the studio mike as the credits roll - here.